The Challenge
A newer running shoe brand from overseas was experiencing rapid adoption in the U.S., quickly becoming one of the top-selling new entrants in the category.
U.S. operations, however, were being managed by a single individual, responsible for retail expansion, marketing execution, and logistics — all while coordinating with a headquarters located overseas.
Retail partners required polished, consistent in-store materials such as shoe tags, display elements, and product catalogs, but producing and distributing those assets was becoming a bottleneck. Inventory was being stored informally, limiting scalability as the brand continued to grow.
The Solution
The Metric Group stepped in as a go-to-market execution partner, supporting the brand’s U.S. retail rollout with a range of in-store and printed assets, including:
● Retail displays
● Product Literature
● Store signage
By centralizing design coordination, production, and delivery, we removed a major operational burden from the brand’s U.S. lead, allowing him to stay focused on retail relationships and growth.
As volumes increased, the engagement expanded to include logistics support, transitioning inventory from ad-hoc storage to a structured 3PL solution in our midwest facility to support nationwide distribution.
The Result
● Consistent, professional in-store presentation across U.S. retail partners
● Reduced operational load for the brand’s U.S. team
● Improved readiness to scale as retail demand increased
● A clear path from startup logistics to scalable 3PL fulfillment
What began as support for retail materials evolved into a foundational part of the brand’s U.S. expansion strategy.
Why It Mattered
For international brands entering the U.S., success often hinges on execution speed and local support. By acting as an extension of the brand’s team — across production, displays, and logistics — The Metric Group helped bridge the gap between overseas headquarters and U.S. retail reality.
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