The Challenge
The client was using unbranded corrugated boxes sourced from a legacy supplier. Pricing was acceptable, but the packaging did little to reinforce the brand and required the client to manage storage, ordering, and distribution internally.
They wanted to explore branded packaging but assumed it would increase costs and add logistical complexity — especially across a 24-location national footprint.
The Solution
The Metric Group re-quoted the corrugated boxes with custom branding, optimizing materials and production to deliver a lower unit cost than the client’s existing unbranded boxes even with branding included.
Beyond production, The Metric Group centralized the entire logistics workflow:
● Produced and stored the boxes in our West Coast warehouse
● Implemented a streamlined ordering system
● Managed freight and distribution to all 24 retail locations
This removed the need for the client to coordinate storage, reorders, or shipments internally.
The Result
● Branded corrugated packaging at a lower cost than previous unbranded boxes
● Consistent brand presentation across all retail locations
● Eliminated internal handling of storage, ordering, and freight
● Simplified nationwide distribution through a single partner
The client gained both a branding upgrade and an operational solution without increasing costs.
Why It Mattered
Packaging is often treated as a commodity, but when combined with logistics and fulfillment, it can become a strategic asset. By consolidating production and distribution, the client improved efficiency while strengthening brand presence at every store.
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