The Challenge
For the launch of a new women’s soccer cleat, a global athletic brand wanted a distinctive influencer gift. Not standard merch, but detail-accurate miniature replicas of the shoe in keychain form.
The challenge was timing. The total turnaround was just three weeks, while a project of this scope and quantity would typically require nearly two months of production time. Accuracy could not be sacrificed for speed; the replicas needed to match the cleat’s form, proportions, and visual details at a very small scale.
The Solution
To ensure fidelity at scale, the project began with a full 3D scan of the actual cleat. That scan was refined in CAD to create a production-ready digital model optimized for high-resolution resin printing.
Each replica was then produced using precision resin printing and individually hand painted. Given the miniature size, this was a meticulous finishing process, with some features measuring as small as one millimeter. Careful attention to surface detail, color accuracy, and finish ensured the replicas reflected the original product despite their reduced scale.
The Result
● Highly accurate miniature cleat replicas produced on an accelerated timeline
● Visual and material fidelity maintained at extremely small scale
● A custom influencer gift that reinforced product design and craftsmanship
By combining precision scanning, refined digital modeling, and hands-on finishing, the final pieces matched the look and feel of the original cleat, delivered within a timeline that would normally be considered impossible for this level of detail.
Why It Mattered
Product launches are about first impressions. By transforming a performance cleat into a collectible object, the brand delivered an influencer gift that reflected the same attention to detail and innovation as the footwear itself — without compromising quality under pressure.
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