The Challenge
An emerging energy drink brand secured a last-minute booth footprint at Expo West, one of the most competitive trade shows in the natural products space.
With just three weeks before the show, the brand needed to fully outfit its booth with cohesive design elements, including:
● Booth signage
● Apparel
● Branded coolers
● Promotional goods
All assets needed to be designed, produced, and delivered from Oregon to California in time for show setup with no flexibility on deadlines.
The Solution
The Metric Group stepped in as a single execution partner, rapidly aligning on brand direction and prioritizing speed without sacrificing presentation.
Production was coordinated across multiple categories simultaneously: signage, apparel, coolers, and promotional goods. All while logistics were planned in parallel to ensure everything arrived on-site ahead of schedule.
By centralizing execution and compressing timelines, the brand avoided the fragmentation and delays that often derail last-minute trade show activations.
The Result
Fully outfitted Expo West booth delivered within a three-week window
Consistent branding across physical space, staff apparel, and giveaways
All assets shipped from Oregon to California and show-ready on arrival
Despite the compressed timeline, the brand showed up with a polished, professional presence that matched the scale and expectations of Expo West.
Why It Mattered
For emerging brands, Expo West is a high-stakes moment. Missing deadlines or showing up underprepared can mean lost opportunities that won’t come back.
By executing quickly and holistically, the brand was able to focus on meetings, sampling, and momentum, not last-minute logistics.
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