The Challenge
A global athletic brand commissioned two custom collector trunks for a collegiate basketball program:
● One presented to the Dean of Students
● One featured as a high-visibility giveaway on the Adidas homepage
The directive was to create a premium presentation object that elevated the unboxing of a signed pair of Anthony Edwards sneakers and team apparel, while visually connecting collegiate heritage, team colors, and contemporary footwear design language.
This was not a display case. It needed to feel like a collector-grade object worthy of national visibility.
The Solution
Two fully custom trunks were designed and fabricated as layered presentation pieces.
The trunk body was constructed from birch and included an internal drawer system to allow for staged reveals of apparel and accessories The exterior was finished in the program’s signature blue, while the interior was painted in a complementary peach tone pulled directly from the Anthony Edwards footwear line — creating a subtle but intentional brand connection.
The lid was fabricated from maple and finished to replicate a basketball court surface, complete with accurate court graphics and a high-gloss finish that mirrored hardwood flooring.
An acrylic display insert slid seamlessly into the trunk, precisely fitted to showcase the autographed Anthony Edwards sneakers as the focal point of the presentation.
The Result
● A one-of-a-kind sidewalk sign that functions as both wayfinding and a brand statement
● A refined visual identity anchored by a crafted physical object
● Cohesive branding across street presence, building exterior, and interior spaces
From creative development through fabrication and on-site installation, the project delivered a unified identity upgrade centered around a single, thoughtfully executed object.
Why It Mattered
Rather than relying on multiple disconnected elements, the clinic gained a clear, confident brand presence rooted in quality and detail, reinforcing trust before a customer ever walked through the door.
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