The Challenge
A community organization had a long-standing idea for a local merchandise brand inspired by the success of companies like Portland Gear but tailored specifically to Oregon City.
The concept had existed for years, but without internal creative or production resources, it never moved beyond an idea. The client needed someone who could turn a vision into a real, sellable brand, handling everything from naming to physical product.
The Solution
The Metric Group was brought in to fully develop and execute the brand from the ground up. This included:
● Brand naming and positioning
● Logo design and visual identity
● Brand style guide
● Merchandise design and production
Rather than treating branding as an abstract exercise, every decision was made with real-world production and sales in mind, ensuring the brand translated cleanly into physical goods from day one.
The Result
● A fully realized, cohesive merchandise brand ready for market
● Consistent identity across apparel, tags, and supporting materials
● Physical products that aligned with the brand’s local inspiration and aesthetic
What had previously been an unrealized concept became a tangible brand; designed, produced, and generating revenue.
Why It Mattered
Ideas don’t fund themselves. By handling both creative development and production, The Metric Group eliminated the gap between concept and execution, allowing the client to move forward without assembling multiple vendors or building internal capabilities.
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