The Challenge
As the brand scaled, marketing needs became frequent and unpredictable — ranging from promotional items and apparel to packaging and in-store signage.
Managing multiple vendors for each request slowed execution, created unnecessary back-and-forth, and added friction for the internal marketing team.
The client wanted one reliable partner who could handle everything and move quickly, without increasing overall costs.
The Solution
The Metric Group became the brand’s single point of contact for all physical marketing needs, including:
● Promotional items
● Packaging support
● Apparel
● Signage and brand assets
Instead of sourcing and coordinating multiple vendors, the client could simply email one contact to get projects moving. Pricing remained competitive, and production was consolidated under one trusted partner.
The Result
Faster execution on marketing initiatives
Reduced internal workload and vendor management
Consistent quality and brand execution
No increase in overall spend — with greater efficiency as the brand grew
The client gained a streamlined, scalable solution that supported rapid growth without added complexity.
Why It Mattered
For a fast-growing CPG brand, speed and simplicity are critical. Centralizing production allowed the marketing team to stay focused on growth, not logistics.
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